Know what your competitors are testing on Google. Before your next brief.
Open your inbox Monday morning. See exactly what your competitors changed in their Google ads last week, the angles emerging in your category, and the one specific test we'd run this week. Five-minute read. No dashboards.
By the numbers
Competitive intel is no longer optional. The data shows it.
of the average Google Ads budget is wasted on irrelevant or low-intent clicks.
Average Google Ads CPC rose 12.88% year over year to $5.26 in 2025 (WordStream). Every wasted click costs more than it did last year.
How it works
Tell us your keywords and competitors
10 to 30 search terms your customers use. 3 to 7 competitor domains. Two minutes.
We watch Google every week
We capture every text ad, shopping listing, and brand-name search. Week one is baseline.
Brief lands Monday morning
What changed, what angles are emerging, one specific copy test to run. Five-minute read.
Sample brief output
Dr. Fuhrman entered shopping ads on 'oil free condiments' this week with VegiZest at $18.99. Amazon pulled their generic 'Free Shipping' text ads from all 10 of your tracked keywords. The category is uncontested for the first time in months.
Dr. Fuhrman: one product ad, no text ads, no brand-defense activity on their own name. Hilary's: silent on every keyword. PlantFusion: defending their brand-name search with protein-powder shopping ads but absent from category keywords.
No WFPB-focused brand is speaking to the buyer who already knows they want oil-free dressing. The intent is highly specific, the search box is empty.
Test "The Oil-Free Dressing Made for WFPB Eating" on "vegan oil free dressing." Reason: highest-intent term in your set, Amazon just vacated, no recognizable brand running copy there.
How we compare
Synthesized intelligence vs raw data tables.
Most competitive ad tools hand you a dashboard and a million rows. We hand you a paragraph and a copy test. Different products for different jobs.
| Edgebrief | Other competitive tools | |
|---|---|---|
| Output format | 300 to 700 word synthesized weekly brief | Raw data tables, dashboards, exports |
| Time to act on it | 5 minute Monday read, then test | Hours of analysis to find the signal |
| Setup | 2 minutes: 3 to 7 competitors, 10 to 30 keywords | Hours to build dashboards and saved views |
| Surfaces tracked | Text ads, shopping ads, brand-name searches | Often only text ads (modern shopping carousel missed) |
| Brand-defense + conquest | Tracked weekly, called out by name in the brief | You configure and check it yourself |
| What you do next | One specific copy test with the keyword and the reason | You decide what to test from the data |
| Starting price | $49/mo (or $470/yr) | $100 to $500/mo |
Pricing
Three plans. Cancel any time.
All plans include the weekly brief, brand-defense and brand-conquest tracking, and shopping-ad coverage. Only the capacity changes.
Starter
The brief, every Monday.
Or $470/yr (save 20%).
Brands monitoring direct competition in one core category.
- 3 tracked competitors
- 10 tracked keywords
- Weekly brief, every Monday
- Brand defense and conquest tracking
- Shopping ad coverage
Growth
Wider tracking, deeper signal.
Or $950/yr (save 20%).
Brands tracking multiple product lines or competitive categories.
- 5 tracked competitors
- 20 tracked keywords
- Weekly brief, every Monday
- Brand defense and conquest tracking
- Shopping ad coverage
Scale
Full coverage for brands and agencies.
Or $1910/yr (save 20%).
Established brands and agencies managing wider competitive landscapes.
- 7 tracked competitors
- 30 tracked keywords
- Weekly brief, every Monday
- Brand defense and conquest tracking
- Shopping ad coverage
Frequently asked
What is Edgebrief?
Edgebrief watches your competitors' Google ads every week and emails you a short, synthesized brief every Monday morning. It tells you what changed, what new angles your competitors are testing, and one specific thing to try this week. No dashboard to log into, no data tables to dig through. The email is the product.
How is this different from other competitive tools?
Most competitive ad tools give you raw data tables (millions of keywords, every metric, every ad) and leave it to you to find the signal. We flip that. Edgebrief synthesizes what changed this week into one short read so you can act on it Monday morning instead of spending two hours building a report.
What does the weekly brief actually look like?
Four sections, every week. Headline Shift names the single biggest competitive change. Competitor Breakdown summarizes each tracked competitor's activity. Whitespace identifies one gap nobody is owning. This Week's Action gives you one specific copy or angle to test, with the keyword and the reason. Length scales with your plan.
Do higher plans get longer briefs?
Yes. Higher plans track more competitors and keywords, so the brief draws on a wider data pool and gets more room to give each competitor a real breakdown. Starter targets 300 to 400 words, Growth 400 to 550, and Scale 550 to 700. Every plan keeps the same four sections and the same synthesis-first style.
How much does it cost?
Three plans, billed monthly or annually. Starter at $49/mo or $470/yr covers 3 competitors and 10 keywords. Growth at $99/mo or $950/yr covers 5 competitors and 20 keywords. Scale at $199/mo or $1,910/yr covers 7 competitors and 30 keywords. Annual saves 20% compared to paying monthly.
How does annual billing work?
Annual subscriptions are billed once upfront for a full 12-month term and renew automatically each year on the anniversary of your purchase. You save 20% compared to paying month-to-month. You can cancel any time, but cancellation only stops the next renewal. We do not refund unused months on annual subscriptions, so please choose annual only if you are confident you want a 12-month commitment.
Can I cancel any time?
Yes. Monthly subscriptions cancel at the end of the current month. Annual subscriptions cancel at the end of the current 12-month term. In both cases you keep access through the period you have already paid for, then service ends. You can cancel from the Settings page or by replying to any brief email.
Can I switch plans or change billing cycle?
Yes, any time. From the Settings page you can upgrade, downgrade, or switch between monthly and annual. Upgrades are prorated and billed immediately. Downgrades keep your current capacity until the end of the billing period, then renew at the new price.
What categories does Edgebrief work for?
Edgebrief works for any brand running Google Search and Shopping ads with active paid competition in their category. Common fits include food, supplements, apparel, beauty, home goods, software, and professional services. The brief gets thinner in very niche markets where few competitors run paid ads, but most categories with weekly buying intent have signal worth tracking.
When does my first brief arrive?
Your first brief arrives 7 days after signup. Week one is baseline-only. We capture your competitors' current state but do not generate a brief yet because there is nothing to compare against. From week two onward you receive the brief every Monday morning.
Where does the data come from?
We capture Google search results for your tracked keywords every week, including both text ads (Sponsored slots) and shopping/product ads. We also run brand-name searches on each tracked competitor to detect brand-defense and brand-conquest activity. Everything is processed weekly into a synthesized brief; you receive the analysis, not the raw data dump.
Does Edgebrief track Google AI Max for Search?
Yes. We capture whatever Google serves on your tracked keywords, including ads chosen by AI Max. AI Max rotates headlines per query and expands matching beyond explicit keywords, so the same competitor can show different headlines week to week. Our brief reads that variation honestly: when copy rotates without a clear thematic shift we attribute it to AI Max, not a strategic test, so you do not act on noise. Brand defense gets more important under AI Max because competitor ads can match your brand search even when nobody bids your name explicitly. The brief flags those events when we see them.