Public data
AI Overview Citation Watch
A monthly sample of which brands Google's AI Overviews cite on commercial keywords we already track — one capture per keyword per week, positive evidence only. Every count ships with its denominator, and the raw data is downloadable below.
July 2026
Sun-protective & surf apparel
20keywords tracked
80weekly captures
46.2%of captures showed an AI Overview
28fetched captures (the citation denominator)
| Domain | Cited in captures | Distinct keywords | Weeks cited |
|---|---|---|---|
| google.com | 22 of 28 | 12 | 4 |
| youtube.com | 16 of 28 | 10 | 4 |
| skincancer.org | 8 of 28 | 2 | 4 |
| rei.com | 7 of 28 | 4 | 4 |
| en.wikipedia.org | 6 of 28 | 3 | 4 |
| amazon.com | 5 of 28 | 2 | 3 |
| patagonia.com | 5 of 28 | 3 | 3 |
| cdc.gov | 3 of 28 | 1 | 3 |
| dickssportinggoods.com | 3 of 28 | 2 | 3 |
| facebook.com | 3 of 28 | 3 | 2 |
- skincancer.org was cited in all 4 capture weeks this month (8 of 28 fetched captures).
- rei.com was cited in all 4 capture weeks this month (7 of 28 fetched captures).
Methodology
- Panel. Each category is a fixed panel of commercial keywords. We publish the panel size (keywords tracked) every month, so panel changes are visible; month-over-month comparisons should be read against it. Keyword lists themselves are not published.
- Cadence. One Google US search fetch per keyword per week. Weeks belong to the month of their Monday capture date.
- A sample, not a census. AI Overviews vary per query, per location, and per day. These tables report what our captures observed — never what Google “always” shows. We make positive-evidence claims only: a brand was cited N times in M fetched captures. We never claim a brand is absent from AI Overviews.
- Denominators. Some captures record that an AI Overview appeared without its content being retrievable. Those count toward the “showed an AI Overview” rate but are excluded from every citation denominator — citation counts are always “N of M fetched captures.”
- Citations. A citation is a domain appearing among an AI Overview's reference sources or in-answer product cards. Subdomain siblings are folded together (us.example.com counts as example.com).
- Exclusions. Brand-name searches are excluded — only category keywords feed this data. Domains belonging to Edgebrief customers are excluded from all published tables.
- Scope. Google AI Overviews only. This series makes no claims about ChatGPT, Perplexity, or other AI answer surfaces.
Edgebrief customers get this weekly — for their own keywords.
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