MagicBrief alternative
MagicBrief sunsets July 31, 2026.
Keep the part that told you what changed.
After the Canva acquisition, MagicBrief is shutting down. What you replace it with depends on what you actually used it for. If it was the swipe-file library, a creative library tool is the one-for-one swap. If it was the digest that told you what your competitors changed this week, that's what Edgebrief does, on Google, where purchase intent lives.
The honest fit
Different surface. Same job: know what competitors changed.
MagicBrief watched Meta creative. Edgebrief watches Google: text ads, Shopping carousels, brand-name searches, and which competitors Google's AI Overviews cite on your keywords. If your buyers search before they buy, this is the surface where the money moves.
| Edgebrief | MagicBrief (sunsetting) | |
|---|---|---|
| Surface | Google text ads, Shopping, brand searches, AI Overviews | Meta, TikTok creative libraries |
| Output | Narrated Monday brief: what changed and the one test to run | Swipe files, boards, AI ad summaries |
| Reading time | 5 minutes, in your inbox | Browsing a library |
| Brand-name conquest detection | Weekly, attacker named in the brief | Not covered |
| Price | From $49/mo | From $249/mo (until sunset) |
Need a one-for-one Meta creative library instead? That's not us; tools like Foreplay are the closer swap. If you want both, they pair well: creative library for swipe files, Edgebrief for the weekly what-changed read on search.
Before the shutdown